Outline Technologies — SEO, AEO & GEO Agency
LLM SEO

When People Ask AI,
Be the Answer.

LLM SEO is how you get ChatGPT, Claude, Gemini, and Copilot to name your brand when someone asks them for a recommendation in your space. Not ranked on a page they scroll past. Named in the answer they trust.

The Search Bar Learned to Talk Back

For twenty years, being found meant ranking on a list. Someone typed a query, Google returned ten links, and your job was to be one of them. That world still exists, but a large and growing share of your customers no longer starts there. They open ChatGPT or Copilot, describe what they need in a full sentence, and read back a single answer that names a few specific brands. There is no list to climb. You are either in that answer or you are not.

This is what people mean when they search for LLM SEO. The large language model is the new front door, and the question is whether the model has enough reason to say your name. It will not, if it barely knows who you are, if your best claims are buried where it cannot lift them, and if the rest of the web has nothing to say about you. Those are fixable problems, and fixing them is the entire job.

We have been doing this on our own products before we sold it as a service. One of them earns more than half its traffic from ChatGPT referrals. That is not a slide in a deck, it is a thing we built by getting the boring parts right and then earning the mentions. The same method is what we bring to your brand.

Same Thing, Different Names

LLM SEO, GEO, AEO: What You Are Actually Buying

LLM SEO

The broad name people search for when they mean getting a brand surfaced by any large language model. It is the umbrella your marketing team is probably already saying out loud.

GEO

Generative Engine Optimization. The same discipline named for the engines rather than the models. If you have read about GEO, you have read about LLM SEO under a different label.

AEO

Answer Engine Optimization. Narrower. It targets the answer boxes and AI Overviews that sit on top of a search results page, rather than a full conversational model.

The short version: if you came here for LLM SEO, our GEO service is the deep version of the same work, and AEO is the piece aimed at answer boxes.

The Four Levers

What It Actually Takes to Get Cited

Make the model recognize your brand as a thing

A language model reasons about the world in entities: named people, companies, products, and concepts it has seen described consistently across many sources. If your brand appears one way on your site, another way on LinkedIn, and nowhere in a structured knowledge base, the model treats you as noise. We define your entity once, then make every corner of the web agree on it, so the model can hold your brand in mind confidently enough to recommend it.

Give the model sentences worth quoting

Models lift specific, self-contained claims. A page that buries its answer under three paragraphs of throat-clearing gets skipped for a page that states the fact in the first two lines. We rewrite your key pages so the answer, the number, and the definition each stand on their own as a sentence a model can pull without editing. Research on AI citations keeps landing on the same finding: the opening third of a page does most of the citing.

Build the third-party proof models actually read

Language models do not trust you because you told them to. They trust the pattern of other credible sources describing you the same way. That means Reddit threads, industry publications, comparison articles, and knowledge bases, not just your own domain. We build genuine presence in the places models weight heavily, so when one checks whether your claims hold up, the wider web backs you.

Let the crawlers in and hand them a map

None of the above matters if the bots that feed these models cannot reach your pages or cannot parse them. We verify your content renders without a browser, that no stray robots rule is blocking the AI crawlers, and that an llms.txt file hands the models a clean summary of what matters. It is unglamorous plumbing, and it is the first thing we find broken.

FAQ

LLM SEO Questions

What is LLM SEO?+
LLM SEO is the practice of getting large language models like ChatGPT, Claude, Gemini, and Copilot to mention and recommend your brand when someone asks them a relevant question. Instead of optimizing for a ranked list of blue links, you optimize for being part of the sentence the model generates. It covers entity clarity, quotable content structure, third-party authority, and technical crawler access.
Is LLM SEO the same as GEO?+
In practice, yes. LLM SEO, GEO, and AI SEO all describe the same discipline: earning visibility inside AI-generated answers. The terms differ mostly by who is searching. Marketers and founders tend to search LLM SEO or ChatGPT SEO, while the industry named the practice Generative Engine Optimization. We run it as one program regardless of which word brought you here. Our full explainer lives on the GEO service page.
Can you guarantee ChatGPT will recommend us?+
No honest agency can guarantee a specific model output, because the models change and nobody controls their training or retrieval directly. What we can do is build the signals that make recommendation far more likely and then measure it: we query the models regularly for your category, track when and how you appear, and report the movement. Early movers see themselves enter the answers because most competitors have not started.
How is this different from regular SEO?+
Regular SEO earns you a ranking position. LLM SEO earns you a mention inside a generated answer, which is a different target with overlap. Strong traditional SEO helps, because the authority signals feed both, but ranking first on Google does not automatically make a model cite you. Models pull from sources Google may rank lower, and they weigh consistency and third-party validation more heavily than a single top ranking.
How long before we see results?+
It depends on your starting authority and how competitive your category is. Some clients see themselves appear in model answers within four to eight weeks once the entity and content work lands. Others take three to six months to build enough cross-web proof. The timelines are less predictable than SEO because the field is younger, which is exactly why the window to get in early is open right now.

Find Out What AI Says About You Now

We will check how the major models describe your brand today and show you where the gaps are. That report is the start of the plan.

Start Your LLM SEO Program