Outline Technologies — SEO, AEO & GEO Agency
Results

Numbers Don't
Lie.

We could talk about how great we are all day. Or we could show you the actual numbers from real client engagements. Here are the receipts, with actual context around them.

$12M+

Revenue Driven for Clients

Combined revenue generated through organic and AI channels across all client engagements. Tracked via GA4 and CRM attribution, not vanity numbers.

50+

Projects Delivered

Completed audits, SEO campaigns, GEO rollouts, programmatic builds, and website launches. Plus a handful of engagements that wrapped early because the client got acquired (we count those as wins too).

340%

Average Organic Growth

Mean traffic increase across clients in their first 12 months with us. Some grew 80%. Some grew 900%. The average lands here. Honest aggregate, not cherry picked.

94%

Client Retention Rate

Of clients who complete their initial engagement, 94% continue working with us. We take that personally. The 6% who left, we are still friendly with. Usually they wrapped internal teams.

850+

Keywords in Top 10

Total first page rankings achieved and maintained across all active client accounts combined. Most meaningful when paired with conversion data, which we also track.

120+

AI Citations Captured

Brand mentions secured in AI platform responses across ChatGPT, Perplexity, Claude, and AI Overviews. Tracked monthly using automated citation monitoring.

Why We Track Everything (And Show It Honestly)

You know what is frustrating? Agencies that talk about brand awareness and impressions when you ask them about results. Those metrics feel nice but they do not pay anyone's salary. We track things that actually connect to revenue. Organic traffic that converts. Keywords that bring buyers. AI citations that drive inquiries. Rankings that hold steady month after month.

Every number on this page is real and verified. We do not cherry pick our best month and present it as typical. The averages include clients who grew slowly and clients who exploded. The aggregate numbers represent our total portfolio impact. If we showed you only our best results you would be impressed, but you would not be informed. We prefer informed.

Below you will find six anonymized case breakdowns, a look at how we actually measure things, patterns we see across almost every engagement, and honest answers to questions prospects ask us. No fluff. No hype. Just what we do and what happens when we do it.

Case Breakdowns

Six Real Engagements, Fully Explained

Industries anonymized per client preference. Approach, numbers, and lessons are 100% real.

SaaS

Series B Startup

Situation

Series B SaaS company burning $40,000 per month on paid ads with declining ROAS every quarter. Their CAC had crept past $1,200 per customer and their CMO was under pressure from the board to fix it.

What We Did

Full technical SEO audit revealed 400+ pages with duplicate canonicals and a migration disaster from two years prior nobody had cleaned up. We fixed the infrastructure in weeks one to three. Then built a content hub around their top 12 buying intent keywords. Then layered GEO optimization so the product started showing up in ChatGPT responses.

Numbers

Organic became their number one acquisition channel by month 8. Demo requests up 4.2x. CAC dropped 68%. Paid ad spend reallocated to product and hiring.

The Lesson

Sometimes the problem is not that SEO is weak, it is that the foundation is broken and nothing has a chance to work. Audit first, execute second.

12 months

E-Commerce

500 Product Catalog

Situation

E-commerce store with 500 products and basically zero organic presence. All revenue was coming from paid and some influencer partnerships. Their CMO said the word sustainable and meant it.

What We Did

Built 800 programmatic category pages using their product data plus custom enrichment (buying guides, size charts, material comparisons per category). Each page was genuinely useful, not template spam. Then cleaned up internal linking across the site so link equity actually flowed to these new pages.

Numbers

Organic revenue grew 280% in 9 months. Their top 50 keywords jumped from page 4 to page 1. New customer segment opened up: people researching before buying, who they were not reaching with paid.

The Lesson

Programmatic SEO done right is not about volume, it is about unlocking intent you could not serve otherwise. Shortcut programmatic gets you penalized. Real programmatic compounds.

9 months

Healthcare

Multi Location Practice

Situation

Multi location healthcare practice losing patients to competitors who ranked above them in local search. Their existing SEO was a mess of duplicate location pages and abandoned Google Business Profiles.

What We Did

Rebuilt each location page with unique local content, nearby landmarks, insurance networks accepted, and service specific information. Fixed all 12 Google Business Profiles with consistent NAP and added review generation workflows. Added schema for MedicalClinic, Physician, and MedicalProcedure entities.

Numbers

Top 3 local rankings in all target areas within 6 months. 210% increase in qualified patient inquiries (tracked through their phone system). Paid local ad spend dropped because the organic map pack was winning.

The Lesson

Local SEO is not separate from everything else. It is the intersection of GBP, schema, reviews, and content working together. Get one wrong and the others cannot save you.

6 months

Legal Services

Personal Injury Firm

Situation

Personal injury firm spending over $200 per click on Google Ads and losing money on cold leads. They needed organic wins across their 450 target locations without building each page manually.

What We Did

Built a programmatic landing page system using their verified legal data, court specific information per jurisdiction, and community context for each location. Added lawyer specific schema markup and testimonials per location. Set up conversion tracking down to which page drove which signed case.

Numbers

450 location pages indexed and ranking. Cost per acquired case dropped 60% compared to their paid channels. 23 of the 450 pages began ranking in the local 3 pack, which doubled lead volume in those cities.

The Lesson

Legal SEO is one of the toughest spaces online. Scale without quality gets you penalized. Quality without scale does not cover your territory. You need both and they must coexist cleanly.

8 months

Fintech

Compliance Accuracy

Situation

Fintech platform noticed ChatGPT, Perplexity, and Claude were all spreading inaccurate information about their compliance status. A mention of the wrong licensing framework could spook investors or scare off enterprise buyers.

What We Did

Mapped every AI platform response mentioning their brand across 4 major LLMs. Traced inaccurate outputs back to their root sources (one old press release, two third party articles citing it, and one AI model that learned from both). Cleaned up the source content, published authoritative corrections on their own domain, added FinancialService schema, and monitored for updates.

Numbers

12 specific AI inaccuracies identified. All 12 corrected within 10 weeks. Ongoing monitoring shows zero new inaccuracies in 6 months since. Brand mentioned accurately across ChatGPT, Perplexity, and Gemini.

The Lesson

AI reputation is not just about getting cited. It is about getting cited correctly. A wrong citation can be worse than no citation at all, especially in regulated industries.

10 weeks

EdTech

Platform Migration

Situation

EdTech startup wanted to migrate from WordPress to Next.js without losing 3 years of painstakingly built SEO equity. Their nightmare scenario was waking up on launch day with zero traffic.

What We Did

Audited every URL on the existing site. Built a redirect map covering every permalink structure and query parameter combination. Rebuilt the new site with matching content structure, proper canonicals, and server side rendering. Launched at 2am on a Sunday. Monitored rankings hourly for the first week.

Numbers

Zero ranking loss during migration. Blog traffic grew 10x within 4 months because the new stack let us publish 3x faster and Core Web Vitals jumped from poor to excellent. Tech team was happy. SEO team was happy. Everyone was happy.

The Lesson

Migrations fail because of missed redirects, not technology choices. The platform is almost irrelevant. The execution plan is everything. Write it down, test it on staging, then launch boring.

5 weeks build plus 4 months growth
How We Measure

No Magic. Just Good Tools.

Enterprise Grade Instrumentation

Every engagement starts with proper measurement infrastructure. GA4 events configured for your actual funnel. Search Console verified and monitored. Rank tracking across every target keyword. AI citation monitoring across all major platforms. If we cannot measure it, we cannot improve it, so we build the telemetry before we build the strategy.

Monthly Review That Takes Real Hours

Every client gets a monthly report that takes us real time to build. Not an automated PDF with a logo slapped on it. A thoughtful review of what moved, what did not, and what we are changing next. Plus a 30 minute call to discuss. Boring? Maybe. Useful? Every single time.

What We Track vs What We Ignore

We track rankings, organic traffic, conversions, AI citations, and revenue. We ignore impressions on queries nobody would ever buy from. We ignore domain authority as a pretty number. We ignore bounce rate on pages where bouncing means the visitor got their answer quickly. Vanity metrics do not pay your bills.

Patterns We See

What the First 12 Months Usually Look Like

Every engagement is different. But patterns repeat. Here is the rhythm we see most often.

M1

Month 1

The Setup Phase

Audit complete. Technical issues identified. Content strategy locked. You probably feel like nothing is happening yet because rankings have not moved. This is normal. Foundations before buildings.

M2-3

Month 2 to 3

First Movement

Technical fixes start showing up. Long tail keywords begin ranking. The first Featured Snippet wins appear. Organic traffic nudges upward. Enough to notice, not enough to celebrate.

M4-6

Month 4 to 6

Compounding Begins

The content flywheel spins faster. Authority builds. Mid tail keywords enter top 10. AI citations start appearing. Your first big month where organic drives meaningful pipeline. This is when most people stop doubting.

M7-9

Month 7 to 9

Category Visibility

Big keywords move into top 20, then top 10. Multiple pages earning backlinks organically. AI platforms consistently recommending you. This is where competitors notice and start asking their agencies why they are losing.

M10-12

Month 10 to 12

The Flywheel Is Turning

You rank for terms you did not even explicitly target because topical authority compounds. Referral traffic from AI citations pays for itself monthly. Paid ad budgets become optional, not survival. This is where real retention begins.

Can things happen faster? Sometimes, yes. Can they take longer? Also yes, especially in competitive spaces with ancient technical debt. We tell you your specific realistic timeline after the first audit, not before.

What You Get

Every Engagement Includes

No surprise add ons. No hidden gotchas. Here is what comes standard with every client partnership.

Dedicated Strategy Lead

A real human who owns your account from day one. Not a revolving door of junior account managers. You know who to call and they know your business.

Full Technical Audit

Every engagement starts with a deep audit scoring your site across SEO, AEO, GEO, performance, and UX. Prioritized by impact, not alphabetical order.

Custom Measurement Dashboard

A live dashboard tailored to your KPIs. Organic traffic, keyword movement, AI citation share, conversion paths. Updated automatically, available 24/7.

Monthly Strategy Calls

Thirty minutes, on the calendar, with both founders when decisions matter. No surprise upsells. No scope drift. Just honest progress reviews.

Priority Slack Channel

Direct line to the team working on your account. Urgent question at 2pm? Answered before 3pm. We do not gatekeep access behind a support ticket system.

Quarterly Deep Reviews

Every three months we step back with you and ask the bigger questions. Is the strategy still right? Are we targeting the right channels? What should we kill and what should we double down on?

Transparent Reporting

Every report shows what worked, what did not, and what changed. No cherry picking. No hiding the uncomfortable numbers. If something is off we tell you first, with a plan to fix it.

No Long Contract Traps

Initial term is 6 months because SEO needs time. After that you can leave with 30 days notice, no penalty. We keep clients because they want to stay, not because they cannot escape.

Honest Talk

Questions You Probably Have

Will every client see 340% growth?+
No. That is an average. Some clients see way more, some see less. It depends on starting point, industry competitiveness, budget, and how much you can execute alongside us. We will tell you a realistic range based on your specific situation in the first call.
What if your work does not get results?+
We have only had it happen twice in the history of the agency. Both times it was because market conditions shifted dramatically mid engagement (one acquisition, one product pivot). In both cases we extended the engagement free until we found the right angle. We are not going to leave you hanging.
Why anonymize client names?+
Some industries are sensitive about who does their marketing (healthcare, legal, fintech especially). Others compete heavily with each other and do not want their playbook exposed. When clients say name us, we name them. When they say keep it quiet, we respect that.
Can you show live analytics for these results?+
Yes, on calls. We do not post raw client analytics on public websites because that is a trust violation, but when you become a prospect we walk you through live dashboards of active engagements. You get to see exactly what our work looks like in production.

Want Numbers Like These?

Tell us your situation. We will tell you honestly what is realistic for your specific case.

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