Outline Technologies — SEO, AEO & GEO Agency
Web Development

Websites That Work
As Hard As You Do.

Fast, beautiful, SEO native websites built on modern technology. Every site we build ships with server side rendering, structured data, security headers, and performance scores your competitors will envy.

100
Lighthouse target
Performance score
<1s
Page load time
Average across projects
30+
Sites launched
Since 2015
0
Template sites
Everything is custom

Why Your Website's Code Is a Ranking Factor

Most businesses think of their website as a brochure. Something that looks nice and has their phone number on it. That's like thinking of a car as something that looks nice in the driveway. The whole point is what it does when you drive it.

Your website is your most important employee. It works 24/7, handles every first impression, and determines whether visitors become customers or leave for a competitor. And the code underneath that pretty design? That's what determines whether search engines can actually see your content, whether AI can parse and cite it, and whether visitors stick around or bounce.

Google literally measures your website's technical performance and uses it as a ranking signal. Core Web Vitals: how fast your biggest element loads (LCP), how stable your layout is (CLS), and how quickly your site responds to interaction (INP). Sites that score well get preferred treatment. Sites that score badly get suppressed.

We build websites where the code IS a ranking factor. Server rendered HTML that search engines love. Semantic markup that AI understands. Fast loading pages that keep visitors engaged. Clean, maintainable code that your team can actually work with after we leave. No black box. No mystery code. Just solid engineering with SEO and GEO baked into every decision.

Our Principles

How We Build

Performance First

Every millisecond matters. Slow sites lose visitors, lose rankings, and lose money. We obsess over performance from the first line of code. Server side rendering so your content loads instantly. Image optimization that serves the right resolution for every device. Code splitting so users only download what they need. Our target is a perfect 100 on Lighthouse. Not aspirational. Actual.

SEO Native Architecture

Most agencies build a website and then try to make it SEO friendly. We build SEO into the architecture from the start. Semantic HTML that search engines understand. Server rendered pages they can actually crawl. Structured data baked into every template. Clean URL patterns. Proper heading hierarchies. By the time your site launches, the SEO foundation is already done.

AI Ready from Day One

We implement llms.txt, comprehensive schema markup, answer first content blocks, and server rendered output that AI crawlers can parse cleanly. Your website isn't just built for human visitors and search engines. It's built for the AI platforms that are rapidly becoming the primary way people discover brands.

Security & Headers

HSTS, X-Frame-Options, Content Security Policy, Referrer Policy, Permissions Policy. Every site ships with production grade security headers. We also handle HTTPS, authentication patterns, and data encryption when your project requires them. Security isn't an afterthought. It's a launch requirement.

Tech Stack

What We Build With

Framework

Next.js

React framework with server side rendering, static generation, and API routes built in. SEO ready out of the box.

UI

React

Component based UI library. The industry standard for building interactive, maintainable interfaces.

Language

TypeScript

Type safe JavaScript that catches bugs before they ship. Every line of code we write is typed.

Styling

Tailwind CSS

Utility first CSS framework for building custom designs without writing custom CSS files.

Hosting

Vercel / VPS

Deployment on Vercel for edge performance or your own VPS for maximum control. Your choice.

Database

PostgreSQL / Supabase

When you need a database, we use battle tested solutions. Supabase gives you Postgres with real time and auth.

Deliverables

What You Get

Custom Design

No templates. Every site is designed from scratch to match your brand. Dark modes, glassmorphism, micro animations, whatever fits your visual identity.

Responsive on Everything

Your site looks great on a 27 inch monitor and a 4 year old Android phone. We test on real devices, not just responsive modes.

Sub Second Loading

Server side rendering, edge caching, optimized assets. Your pages load before visitors have time to think about leaving.

API & Backend

Need forms, dashboards, authentication, or third party integrations? We build the full stack, not just the pretty front end.

Clean Codebase

TypeScript, component architecture, documented code. When we hand over the project, your team can actually maintain it.

Analytics Ready

Google Analytics, Search Console, event tracking, conversion goals. All configured and verified before launch. Measure from day one.

FAQ

Development Questions

What kind of websites do you build?+
Marketing sites, SaaS landing pages, portfolio sites, blog platforms, web applications with user dashboards, e commerce fronts. If it lives on the web, we can build it. Our sweet spot is mid complexity projects: sites that need more than a WordPress template but don't require a 20 person engineering team.
Why Next.js specifically?+
Because it solves the biggest problem in web development SEO: making JavaScript based sites crawlable by search engines. Next.js gives us server side rendering (so Google sees real HTML, not empty divs), static generation for speed, and API routes for backend logic. All in one framework. It's also what we use for our own site, so we eat our own cooking.
How long does a website project take?+
Simple marketing sites: 4 to 6 weeks. Mid complexity sites with CMS, blog, and multiple page types: 6 to 10 weeks. Web applications with authentication, dashboards, and custom features: 8 to 16 weeks. We scope every project individually and give you a realistic timeline before we start. No surprises.
Do you do design or just development?+
Both. We handle the entire process from wireframe to deployed site. Most of our projects include custom design work because design affects conversion rates, user experience, and brand perception. We don't use templates. If you already have designs from your own team, we can build from those too.
What about ongoing maintenance?+
We include 30 days of post launch support with every project. After that, we offer monthly maintenance retainers that cover updates, security patches, performance monitoring, and content changes. If you want to maintain the site internally, we provide documentation and training so your team can handle it.
Can you migrate our existing site?+
Yes. We've migrated sites from WordPress, Squarespace, Wix, custom PHP, and other platforms to Next.js. The critical part is preserving SEO value during migration: proper 301 redirects for every URL, maintaining structured data, and ensuring no traffic loss during the switch. We handle all of that.

Let's Build Something Fast

Tell us what you need. We'll scope it, price it, and give you a real timeline. No surprises.

Start Your Project