Outline Technologies — SEO, AEO & GEO Agency
Generative Engine Optimization

Get Cited by AI.
Not Just Indexed.

When someone asks ChatGPT for a recommendation in your industry, does your brand come up? If not, that's a problem we fix.

Where We Get You Cited

The Platforms That Matter

These are the AI systems people use every day to make decisions. Your brand needs to show up in their answers.

ChatGPT

OpenAI's flagship. 200M+ weekly active users asking it everything from product recommendations to company comparisons.

Perplexity

The AI search engine that cites its sources. If your content shows up here, users actually click through to your site.

Google Gemini

Google's own AI model. Powers AI Overviews in search results and the standalone Gemini chatbot. You can't ignore Google's AI play.

Claude

Anthropic's model. Popular with developers and researchers. If your industry is technical, Claude is where your audience is asking questions.

Microsoft Copilot

Built into Bing, Edge, Windows, and Office. Enterprise users interact with this daily without even thinking about it.

Apple Intelligence

Siri got a brain upgrade. Apple's AI pulls from the web to answer questions for a billion iPhone users.

This Is the Biggest Shift in Search Since Google Launched

Let me be blunt about something. The way people find information is fundamentally changing. Not slowly. Right now. ChatGPT has 200 million weekly users. Perplexity handles 100 million queries per month. Google AI Overviews appear on a growing percentage of all search results. And Apple just gave Siri an actual brain.

Before 2024, discovery was simple. Someone searches Google, they see a list of links, they click one. Your job was to be on that list, ideally near the top. Easy enough concept, even if the execution took work.

Now? Someone asks ChatGPT "What's the best agency for SEO and AI visibility?" and ChatGPT gives a direct answer. It doesn't show a list of links. It names specific brands. It describes their services. It compares them. And the user trusts that answer because it came from AI, not from a paid ad.

The question isn't whether AI will change how people find businesses. It already has. The question is whether your brand will be part of the answers AI gives or invisible when it matters most.

GEO is how we solve that problem. We don't just make content that ranks on Google. We build the kind of deep, trustworthy, entity-rich web presence that AI models recognize, reference, and recommend. Not tricks. Not gaming the system. Just making your brand genuinely authoritative enough that when AI looks for a credible source, it picks you.

The Framework

Four Layers of AI Visibility

LAYER 01

Entity Optimization

Who are you to the machines?

AI models understand the world through entities. People, brands, products, concepts. If your brand isn't clearly defined as an entity across the web, AI basically doesn't know you exist. We map your entity graph, link it to Knowledge Graph entries, ensure consistent naming and descriptions everywhere, and introduce schema markup that tells AI exactly what your brand IS, what it does, and why it matters.

Brand entity definition and consistency audit
Knowledge Graph alignment
Entity linking across the web
Consistent NAP and brand mentions
Schema markup for organization, persons, and services
LAYER 02

Content Authority Architecture

Write stuff AI wants to quote

AI models gravitate toward content that's factual, well structured, and backed by evidence. Opinions without data get ignored. Vague marketing copy gets skipped. What AI loves is answer first formatting, cited statistics, clear definitions, and explainer content that breaks complex topics into plain language. We restructure your entire content library to be the kind of source AI models confidently reference.

Answer first content restructuring
Statistical citation embedding
Topic pillar and cluster architecture
Fact check layer for AI trust signals
TL;DR summaries and key takeaway blocks
LAYER 03

Cross Web Authority Building

What others say about you matters more

Here's something most agencies miss. AI doesn't just crawl your website. It synthesizes information from Reddit, Wikipedia, LinkedIn, news sites, industry publications, review platforms, and forum threads. If your brand only exists on your own domain, AI has very little reason to trust you. We build your presence on the platforms where AI models look for third party validation.

Reddit and forum presence strategy
Wikipedia and knowledge base alignment
Industry publication placement
Review platform optimization
LinkedIn thought leadership distribution
LAYER 04

Technical AI Accessibility

Let the bots in

Your content might be amazing but if AI crawlers can't access it or parse it properly, none of that matters. We implement llms.txt so AI models get a clean summary of your key content. We ensure your site renders server side (not hidden behind JavaScript). We add structured data that helps AI understand context. And we make sure nothing is accidentally blocked from the crawlers that matter.

llms.txt and llms-full.txt implementation
Server side rendering verification
Structured data audit and expansion
Crawl accessibility testing for AI agents
Content freshness signals and update cadence
Let's Clear Some Things Up

GEO Myths vs. Reality

Myth: "GEO is just SEO with a fancy name"

Reality: SEO targets Google's ranking algorithm. GEO targets AI model training data and retrieval systems. Different targets, different techniques. SEO gets you ranked. GEO gets you cited. Both matter but they're not the same thing.

Myth: "If I rank well on Google, AI will cite me automatically"

Reality: Not necessarily. AI models pull from many sources beyond Google's top results. Reddit threads, Wikipedia, niche publications, and even old forum posts can outweigh a page one ranking if AI considers them more authoritative or relevant to the specific query context.

Myth: "GEO is only for tech companies"

Reality: Any business that wants to be recommended by AI needs GEO. Restaurants, law firms, e commerce brands, SaaS companies, healthcare providers. If people are asking AI platforms about your industry, GEO determines whether your brand is part of the answer.

FAQ

Questions About GEO

What exactly is Generative Engine Optimization?+
GEO is the practice of making your brand visible and citable within AI generated responses. Unlike traditional SEO which targets search engine rankings, GEO focuses on getting platforms like ChatGPT, Perplexity, and Gemini to mention and recommend your brand when users ask relevant questions. It involves entity optimization, content authority building, cross web presence, and technical accessibility for AI crawlers.
How do you know if AI is mentioning our brand?+
We use a combination of manual querying (asking AI platforms about your brand and industry regularly) and AI visibility tracking tools that automate this at scale. We track how often you're mentioned, what context you're mentioned in, whether the information is accurate, and how you compare to competitors. This is part of our AI Reputation Management service.
Can GEO work without doing SEO first?+
Technically yes, but it's not ideal. SEO builds the foundational authority signals that AI models also rely on. A website with strong domain authority, quality backlinks, and well structured content has a massive head start in GEO. We recommend starting with SEO or running both simultaneously. The flywheel works best when both wheels are spinning.
How long until we start getting AI citations?+
This varies based on your starting authority and industry competitiveness. Some clients see citations within 4 to 8 weeks of implementation. Others take 3 to 6 months to build enough cross web authority. The honest answer is that GEO is newer than SEO and the timelines are less predictable. But the early movers have a huge advantage because most of your competitors aren't doing this yet.
What's llms.txt and do we need it?+
llms.txt is a file you place at your website's root that gives AI models a clean, structured summary of your most important content. Think of it as robots.txt but for AI crawlers. Is it mandatory? No. Does it help? We believe it does, and it's trivially easy to implement. It signals to AI that you're actively thinking about machine accessibility, and it gives crawlers a roadmap to your best content.
Is GEO a one time setup or ongoing?+
Ongoing. AI models update their knowledge regularly. New competitors emerge. New platforms launch. Content goes stale. The cross web authority signals need constant reinforcement. We typically recommend monthly GEO maintenance after the initial implementation, similar to how SEO works. The foundation gets built once, but the ongoing work keeps you cited.

The Future Is Already Happening

Your competitors haven't figured this out yet. That's your window. Let's start building your AI citation strategy before they catch up.

Start Your GEO Strategy AI Reputation Management →