Outline Technologies — SEO, AEO & GEO Agency
Conversion Rate Optimization

Make Your Traffic
Actually Count.

You're spending money getting people to your website. CRO makes sure more of them do what you want when they get there. More signups. More sales. More demos. Less wasted traffic.

27%
Average conversion lift
Across all clients
134
Tests run annually
Across engagements
2-4
Weeks to first test
From kickoff
8:1
Average ROI
Revenue vs CRO cost

The Math That Most Businesses Ignore

Quick math. Your website gets 10,000 visitors per month and converts at 2%. That's 200 customers. Now imagine we increase that conversion rate to 3%. Same traffic. 300 customers. You just grew your revenue by 50% without spending a single extra dollar on advertising.

That's the magic of CRO. It's not about getting more people to your website. It's about getting more value from the people who are already there. And unlike paid advertising, where you pay for every click forever, CRO improvements are permanent. Once a test wins and you implement the change, that improvement stays.

Most businesses pour money into traffic acquisition and completely ignore what happens when that traffic arrives. They'll spend $10,000 a month on Google Ads driving people to a landing page that converts at 1% when a $3,000 CRO engagement could double that rate. The economics are embarrassingly obvious once you see them.

We approach CRO scientifically. Not "let's try changing the button to green." We research, hypothesize, test, measure, and iterate. Every change is backed by data. Every test has a clear success metric. And every result, win or loss, teaches us something about your audience that makes the next test smarter.

What We Do

Six CRO Disciplines

A/B Testing & Experimentation

We don't guess. We test. Every change to your website, from button color to headline copy to page layout, gets tested against the original before it goes live permanently. We run proper statistical tests with enough traffic to get confident results. No declaring winners after 50 visitors. Real sample sizes, real significance.

Heatmaps & Session Analysis

Where do people click? How far do they scroll? Where do they get confused and leave? Heatmaps and session recordings show us exactly what visitors are doing on your pages. Not what we think they're doing. What they're actually doing. These insights inform every hypothesis we test.

User Research & Behavioral Analysis

Numbers tell you what's happening. People tell you why. We run user surveys, interview actual customers, and analyze behavioral patterns to understand the psychology behind the data. Why do people add items to cart but not check out? Why do they read the pricing page three times? The answer drives our optimization strategy.

UX & Design Optimization

Sometimes the issue isn't the message, it's the experience. Confusing navigation, slow forms, unclear calls to action, bad mobile experience. We redesign friction points without changing your entire site. Surgical fixes where they matter most. Sometimes moving a button 200 pixels changes everything.

Landing Page Optimization

Your ad campaigns are only as good as the pages they land on. We audit and optimize landing pages for specific conversion goals: signups, demos, purchases, downloads. Each landing page gets its own test roadmap because what works for a SaaS demo page doesn't work for an ecommerce product page.

Conversion Analytics & Funnels

Where exactly are people dropping out of your funnel? We set up proper event tracking, goal funnels, and attribution models so you can see every step from first visit to conversion. Most sites have analytics set up badly. We fix the measurement first, then fix the conversion issues the data reveals.

The Methodology

Test. Learn. Improve. Repeat.

01
01

Audit & Baseline

We start by measuring what matters. Current conversion rates, traffic sources, funnel drop off points, page specific performance. You can't improve what you don't measure properly. Most clients discover their tracking was inaccurate or incomplete during this phase, which is valuable on its own.

02
02

Research & Hypothesis

Using data, heatmaps, session recordings, and user feedback, we build a prioritized hypothesis backlog. Each hypothesis follows the format: 'If we change [X] on [page], we expect [metric] to improve by [estimate] because [evidence].' No random testing. Every test has a reason.

03
03

Test & Measure

We run A/B tests with proper sample sizes and run times. No peeking at results early. No stopping tests before statistical significance. When a test reaches confidence, we analyze why it won or lost and what that teaches us about your audience. Lost tests are just as valuable as wins because they tell us what to try next.

04
04

Implement & Iterate

Winners get implemented permanently. Insights from every test feed the next round of hypotheses. CRO isn't a one time project, it's a continuous improvement cycle. Month over month, your conversion rates compound upward. The longer you run CRO, the better it gets because every test teaches us more about your specific audience.

FAQ

CRO Questions

How much traffic do we need for CRO to work?+
You need enough traffic to reach statistical significance in a reasonable timeframe. As a rough guide, if a page gets less than 1,000 visitors per month, A/B testing on that page will take too long to be practical. We'd focus on qualitative research and UX improvements instead. For A/B testing, 5,000+ monthly visitors to the test page is the sweet spot.
How quickly will we see conversion improvements?+
First test results typically come in within 2 to 4 weeks. Whether those results are wins depends on the quality of the hypotheses. Over a 6 month engagement, most clients see a 15 to 40% improvement in their primary conversion metric. Some see much more. It depends on how much low hanging fruit exists.
What's a realistic conversion rate to aim for?+
Depends entirely on your industry and what you're converting. SaaS free trial signups? 3 to 7% is solid. Ecommerce purchase rate? 2 to 4% is above average. B2B lead gen form submissions? 5 to 15% depending on the offer. We'll benchmark you against industry data and set realistic targets from there.
Do you redesign our website?+
Not usually. CRO is about surgical improvements, not full redesigns. We change specific elements on specific pages based on data. Sometimes that means a new hero section. Sometimes it means moving a CTA button. Occasionally a page needs a full rebuild, but we always start with the smallest change that could have the biggest impact.
Can we run CRO alongside our SEO work?+
Absolutely. In fact, they complement each other perfectly. SEO brings more traffic. CRO makes that traffic more valuable. We coordinate with the SEO team to make sure no CRO changes harm search rankings (like removing content or changing heading structures). When both are running, the ROI multiplies.
What tools do you use?+
We use a combination of Google Analytics, Hotjar or Microsoft Clarity for heatmaps and recordings, VWO or Optimizely for A/B testing, and custom event tracking. We don't lock you into proprietary tools. Everything we set up, you own. If we part ways, your testing infrastructure stays with you.

Stop Wasting Good Traffic

Let's find out where your visitors are dropping off and fix it. Free conversion audit for your top 3 pages.

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