Outline Technologies — SEO, AEO & GEO Agency
AI Reputation Management

Control What AI
Says About You.

Right now, someone is asking ChatGPT about your industry. Is it recommending you? Is what it says even accurate? If you don't know the answer, that's exactly why this service exists.

200M+
ChatGPT weekly users
Making decisions based on AI
47%
Trust AI recommendations
Over traditional search
6
AI platforms monitored
ChatGPT, Perplexity, Gemini, etc.
24/7
Monitoring frequency
Weekly automated sweeps

Your Brand Has an AI Reputation. You Just Can't See It Yet.

Here's something that keeps marketing directors up at night once they realize it: AI platforms are talking about their brand right now. To thousands of people. And nobody in their organization has any idea what's being said.

Think about it. When was the last time you asked ChatGPT about your own company? Most executives never have. But their customers have. Their investors have. Their potential hires have. And whatever ChatGPT told them is shaping their perception of your brand in ways you can't track with Google Analytics.

Traditional reputation management watches social media and review sites. That covers maybe half the picture. The other half is what AI synthesizes from all those sources and presents as a confident, authoritative answer. And here's the scary part: AI doesn't care about recency the way Google does. An outdated article from 2019 can inform an AI response in 2026 if there's nothing newer and stronger to overwrite it.

We built this service because we saw clients doing amazing GEO work, getting cited by AI on legitimate queries, only to discover that on OTHER queries, AI was saying something completely wrong about them. You can't play offense forever without defending what you've built.

How It Works

Four Layers of Protection

LAYER 01

AI Mention Tracking

We query every major AI platform about your brand, your products, and your industry on a regular schedule. Not once a month. We're talking weekly sweeps across ChatGPT, Perplexity, Gemini, Claude, and Copilot with hundreds of prompt variations. When AI mentions you, we know about it. When it doesn't mention you but should, we know about that too.

Multi platform monitoring (ChatGPT, Perplexity, Gemini, Claude, Copilot)
Branded prompt tracking (your name, products, competitors)
Industry prompt tracking (category level queries)
Mention frequency and trend analysis
Competitor citation comparison
LAYER 02

Sentiment & Accuracy Analysis

It's not enough to know that AI mentioned you. You need to know WHAT it said. Was it accurate? Was the tone positive, neutral, or negative? Did it describe your services correctly? We analyze every mention for factual accuracy and sentiment, and flag anything that could hurt your brand. Because one inaccurate AI response gets repeated to thousands of users before anyone notices.

Factual accuracy verification per mention
Sentiment scoring (positive, neutral, negative)
Product and service description accuracy check
Outdated information detection
Competitor comparison framing analysis
LAYER 03

Source Tracing & Correction

When AI gets something wrong about your brand, it's pulling that information from somewhere. A bad review, an outdated article, a competitor's comparison page, a random Reddit thread. We trace every inaccuracy back to its source and fix the narrative where it originates. Fix the source, fix the AI output. That's how this works.

Source identification for inaccurate AI claims
Content correction at origin points
Review platform response strategy
Negative mention suppression via authority content
Wikipedia and knowledge base corrections
LAYER 04

Ongoing Defense & Reporting

AI reputation isn't something you fix once and forget. Models retrain, new content enters the ecosystem, competitors publish comparison pages. We provide monthly reports showing your AI visibility score, sentiment trends, and any new issues that surfaced. Plus proactive recommendations for strengthening your position before problems develop.

Monthly AI reputation scorecards
Quarterly strategy review sessions
Proactive threat detection
Competitor movement alerts
Content recommendation for narrative reinforcement
Real Scenarios

When Things Go Wrong (And How We Fix Them)

The Wrong Description

The Problem

A user asks ChatGPT about your company and it describes a service you stopped offering two years ago. Or it confuses you with a competitor. Or it says you're based in a different country.

Our Response

We trace the outdated source, create corrective content that AI will prefer, and monitor until the response updates. Usually takes 2 to 6 weeks depending on model refresh cycles.

The Missing Recommendation

The Problem

Someone asks 'What are the best companies for [your service]?' and you don't appear in the list at all. Your competitors do. You don't.

Our Response

We build cross web authority on the platforms AI references for these queries. Strategic mentions on authoritative sites, consistent entity signals, and content that positions you alongside the brands AI already trusts.

The Negative Narrative

The Problem

AI consistently associates your brand with a past controversy, a negative review trend, or an inaccurate comparison to a cheaper competitor.

Our Response

We create a counter narrative strategy. Fresh positive content on authoritative platforms, direct response on review sites, updated structured data, and strategic publications that give AI better, more recent signals to work with.

FAQ

Questions About AI Reputation

How often do AI models update what they know about our brand?+
It varies by platform. ChatGPT's training data gets updated periodically (not in real time for most queries). Perplexity searches the web live for every query, so changes appear faster there. Google Gemini depends on whether it's using search grounding or training data. The bottom line is that different platforms update on different schedules, which is why we monitor all of them separately.
Can we actually change what AI says about us?+
Yes, but not by asking the AI company nicely. AI models synthesize information from across the web. To change what they output, you change the input: the web content they pull from. Fix inaccurate sources, create stronger authoritative content, build consistent entity signals. The AI output follows the web reality. We change the web reality.
Is this different from traditional online reputation management?+
Very different. Traditional ORM focuses on social media, review sites, and Google search results. Those are human generated content. AI reputation management focuses on what AI platforms synthesize from all those sources. The output is different because AI summarizes, combines, and sometimes misinterprets information in ways that a simple Google search doesn't.
What if AI is saying good things about us? Do we still need this?+
If AI is already speaking positively about your brand, congratulations. You're ahead of most companies. But you still need monitoring because AI models retrain, competitors publish new content, and positive narratives can shift without warning. Think of it like insurance. You hope you never need to make a claim, but you're glad you have the policy.
How much does this cost?+
We offer this as a monthly retainer because monitoring is ongoing work. Pricing depends on the number of platforms monitored, the frequency of sweeps, and how much correction work is needed. Most clients fall in the range of a standard monthly SEO retainer. Reach out for a custom quote based on your brand's specific situation.
Can we combine this with GEO?+
Absolutely. In fact, we recommend it. GEO builds your visibility in AI platforms. AI Reputation Management protects it. They're two sides of the same coin. GEO is offense. Reputation management is defense. Most of our clients who start with GEO add reputation monitoring within the first quarter.

What Is AI Saying About You Right Now?

Let's find out together. We'll run an initial sweep across all major AI platforms and show you exactly what's being said.

Get Your AI Brand Report