Things We Actually
Know About.
No filler. No AI generated listicles. Just practical insights from a decade of doing this work. Written by two people who argue about algorithms at dinner.
SEO vs AEO vs GEO: What's the Actual Difference?
Three acronyms, three different things, one goal. We break down exactly what each one does, when you need which, and how they work together. No marketing speak. Just a clear explanation.
How to Get Your Brand Cited by ChatGPT in 2026
We reverse engineered what makes ChatGPT recommend certain brands over others. Here are the specific things you can do to make it recommend yours. Based on real data, not vibes.
AI Reputation Management: Control What AI Says About Your Brand
ChatGPT just told someone your product is discontinued. Perplexity confused you with a competitor. Welcome to the new reputation challenge most brands do not even know they have.
Programmatic SEO in 2026: How to Scale Without Getting Penalized
The right way to build hundreds of pages from structured data without triggering Google's thin content filters. Templates, content enrichment, schema, internal linking. The full playbook.
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